PPC Terms and Conditions
Please be advised that ‘Brand Name Bidding’ restrictions will apply to the TOFFS programme across all the major search engines (Google, Yahoo, Bing) from Wednesday 2nd December 2009.
PPC affiliates are requested not to bid on brand terms, derivations or misspellings including but not isolated to:
Toffs
Toff’s
Toff
Tofs
Tof’s
Toffs.com
www.toffs.com
or brand long tail e.g. TOFFS football shirts. (See PPC tab for full details).
TOFFS will no longer allow affiliates to direct link from their paid search campaigns.
Please ensure you refrain from using www.toffs.com as the display URL in your PPC adverts.
TOFFS do however encourage affiliates to continue to use landing pages for any generic campaign activity.
