Program Details


Golden Charter is the largest independent funeral plan provider in the UK. 400,000 people have purchased one of our pre-paid funeral plans.

Primary Region

  • United Kingdom United Kingdom

Golden Charter Affiliate Program

About Golden Charter

Golden Charter is the largest pre-paid funeral plan provider in the UK. It is fully owned by an association of independent funeral directors and more funeral directors accept our plans than any other. To date we have sold over 400,000 pre-paid funeral plans in the UK.

About Pre-Paid Funeral Plans

Golden Charter offers a range of four funeral plans all of which can be purchased securely online.  A funeral plan from Golden Charter allows people to pay in advance for peace of mind (avoiding loved ones from having to cover costs). All our plans guarantee to cover the funeral director's own services and most offer an additional disbursement allowance to cover third party costs (excludes our lowest priced plan).

People are guaranteed to be accepted, there are no health restrictions or medical questions asked. 

Golden Charter Key Points

  • UK's largest pre-paid funeral plan provider - 1 in every 3 sold during 2013
  • Golden Charter Trust Fund, set up to protect clients funds, valued at £450 million at last audit
  • Golden Charter is owned by UK funeral directors (SAIF Charter)


  • £150 per plan sold 
  • £2 per completed brochure request (excluding Cashback Websites)
  • 60 day cookie length

The Golden Charter affiliate programme offers:

  • Generous commission pay-outs and potential for individual incentives based on results
  • Highly converting website which automatically hides the top phone number when a person clicks through an affiliate link

Please note: On cashback sites, commission are paid on online sales only, and not on brochure requests.
Please note: Affiliates are not currently permitted to use PPC to promote our program.


How do I sell funeral plans?

Promote the program to those looking for funeral plans or over 50s life insurance products – typically those over the age of 50.

What do I tell my users?

Use the content and infographics we’ve created for you (found within the documents tab)

Other key points:

  • Pay in advance to fix funeral director’s own costs at today’s prices
  • Pay in full or over 12 months to avoid having to take out ongoing over 50s life insurance
  • More funeral directors promote and accept Golden Charter plans than any other


Have a Question?  Please email