Summary was the UK’s first retail mobile phone website launching in 1995, are now the largest web-only mobile phone shop in the UK, processing thousands of orders every day.

Primary Region

  • United Kingdom United Kingdom Affiliate Program was the first online mobile phone retailer in the UK and had been trading with the same owner since 1995.

When The Carphone Warehouse acquired the company in late August 2007 were able to combine Carphone’s buying power, unrivalled stock levels and exclusive handsets with the high conversion rates seen at a small dedicated company.

The website currently converts at around 3% which is higher than average for the sector.

We offer a massive selection of handsets, networks, tariffs, free gifts and cashback options All free gifts are posted with the phone for next day delivery.

We pay a flat rate of £26.50 for new contract sales (excluding the iPhone 5S & 5C), £20 for contract sales (including the iPhone 5S & 5C), £7.50 for SIM Only and £3 on PAYG handset sales.

Default commission is zero, affiliates should be aware that we only pay commission on handsets and not, for example, top-up vouchers.

We do not pay commission on returned items.

Feed have an external feed available for affiliates, supplied by Ultimate Feed. This feed is an extended version of the Awin feed and the deeplinks are also included in the correct format with your Affiliate ID number.

You will need to add your AWin affiliate ID to the tracking URL’s in two places, replacing the !!!id!!! command once you have downloaded the feed.

The affiliates need to replace !!!id!!! command before they download the feed, otherwise the links won’t populate correctly. If you have any problems please contact us.



As an affiliate you will also have access to the Ultimate Feed feed creator tool. This allows you to customise and filter our feed to your specifications. Download through Affiliate Window as normal, or for greater functionality please go to

The Ultimate feed Login Area

A banner builder tool also available through the above Ultimate Feed login

If you require any further information, please don't hesitate to get in touch!

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A lack of activity within 3 months of signing up may result in removal from the program until you reapply with a live site.


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