Programme Details


John Lewis Home Insurance includes unlimited Buildings and Contents Cover.

Primary Region

  • United Kingdom United Kingdom

John Lewis Home Insurance Affiliate Programme

John Lewis Home Insurance


Earn up to a fantastic £40 commission on all valid Home Insurance policies generated online.  The John Lewis Insurance affiliate programme has a 30 day cookie period.

£15 commission for Single policies (Content Only or Buildings Only)

£40 commission for Joint policies (Contents AND Buildings Insurance)


Get the level of cover that’s right for your home with John Lewis Home Insurance, choose from Essential, Plus or Premier Cover. Get a quote today.


Launched in September 2010, Home Insurance is part of a suite of John Lewis Insurance products that includes Car, Travel, Wedding and Pet.

The bespoke John Lewis Home Insurance product is underwritten by Royal & Sun Alliance Insurance plc, and all sales, servicing and claims handling is managed by RSA call centres based in the UK, with a ring-fenced John Lewis Home Insurance team.

The typical ‘heartland’ John Lewis Home Insurance customer shops in John Lewis and Waitrose, and is:

  • Aged over 35 years old
  • Social grade: ABC1
  • Life stage profile: mature families/singles, older families/singles, elderly families/singles
  • MOSAIC groups: Symbols of Success, Suburban Comfort, Happy Families
  • FSS groups: Mid-life Affluence, Wealthy Retirement, Gilt-Edged Lifestyles, Flourishing Families and Advancing Status.

Key features

Offering cover for both buildings and contents, John Lewis Home Insurance provides great value, quality insurance that includes the high level of service that is expected from the John Lewis Partnership.

We offer 3 levels of cover, Essential, Plus and Premier, so customers can choose the level of cover that’s right for their home.  As with all John Lewis Insurance products, our Home Insurance includes features and benefits as standard.  For example, our Premier Cover includes unlimited Buildings and Contents Cover*, so as long as customers don’t own any valuables worth over £40,000 in total or £3,000 each, they should never be underinsured. Valuables include jewellery (including costume jewellery) articles of/or containing gold, silver or other precious metals, cameras (which includes video cameras, camcorders and digital cameras), binoculars, watches, furs, paintings and other works of art, collections of stamps, coins and medals (single item limits apply). If their home became unfit to live in, after a flood for instance, we’ll provide our Premier customers with unlimited Alternative Accommodation.  And depending on the circumstances, we’ll arrange for them, and even their pets to live in a house similar to their own until the damage has been repaired.

John Lewis Premier Cover also includes Accidental Damage Cover to take care of accidental spillages or DIY mishaps. And with our 24-hour Home Emergency Service, we'll find a reliable tradesperson and pay up to £1,500 towards labour and parts if your home has become unsafe or your contents are at risk of further damage

*Policy Limits apply including legal liability, single item and total valuables limits.

In the current economic climate, there has been a trend for consumers to switch their home insurance provider, in search of the best deals.  We go to great lengths to ensure our product is great value, particularly for our target, ‘heartland’ customers, including monthly price benchmarking against similar quality products offered by competitors.

Cashback may be declined if used in conjunction with a voucher code. John Lewis Home Insurance reserve the right to decline any sales where by a voucher code has been used. Terms, conditions, limitations, exclusions and eligibility acceptance criteria apply.

Home Insurace (Premier/Plus/Essential)- John Lewis Insurance is a trading name of John Lewis plc. Registered office: 171 Victoria Street, London SW1E 5NN. Registered in England (No. 233462). John Lewis plc is an appointed representative of Royal & Sun Alliance Insurance plc. John Lewis Home Insurance is underwritten by Royal & Sun Alliance Insurance plc (No. 93792). Registered in England and Wales at St. Mark's Court, Chart Way, Horsham, West Sussex, RH12 1XL. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 202323). Calls may be recorded and monitored.

Specialist Home Insurance- John Lewis Insurance is a trading name of John Lewis plc. Registered in England No. 233462. Registered office 171 Victoria Street, London, SW1E 5NN. John Lewis plc is an appointed representative of Covea Insurance plc. John Lewis Specialist Home Insurance is underwritten by Covea Insurance plc. Registered in England and Wales No. 613259. Registered office Norman Place, Reading, RG1 8DA. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority No. 202277. 


Please note that any creative/banners used must be taken from the Affiliate Window account. Compliance approved copy can be found in the Documents section - please ensure that all John Lewis Insurance marketing copy used is taken from this.  Should you wish to use bespoke creative, please contact the John Lewis Insurance Affiliates team for approval prior to sign off, prior to setting live.  Any other creative used is non-compliant.

Important Compliance Requirement!

By signing up to promote the John Lewis Insurance brand within the affiliate channel you are agreeing to keep all John Lewis Insurance related information on your site up to date. You must ensure that any listed prices/discounts/content is updated within 7 days from the date the changes have been communicated to you. Failure to update this information will lead to you being suspended from the programme.  Regular audits are undertaken by both Affiliate Window and John Lewis Insurance to ensure all material meets regulatory standards.

Important Information

The John Lewis Insurance programs are linked and will cross-track effectively. Therefore, if a customer clicks-through on a John Lewis Home Insurance link and takes out a policy on any other John Lewis Insurance program (Travel, Pet, Wedding and Car), the sale will be tracked into each particular program and affiliates will receive commission accordingly.