John Lewis Comprehensive Car Insurance includes a No Claims Discount of up to 75%. And if your car needs repairing following an accident, well provide you with a courtesy car until its back on the road.

Primary Region

United Kingdom


John Lewis Car Insurance Affiliate Programme

John Lewis Car Insurance


John Lewis Car Insurance launched in September 2010.The product and its pricing are ideally suited to the John Lewis Partnership ‘heartland’ customer.

John Lewis Car Insurance includes features and benefits that do not always come as standard with other policies, providing minimum disruption and inconvenience to our customers.

  • Comprehensive policy customers are entitled to a replacement car for up to 21 days if their car is damaged, stolen or written off.
  • If a customer’s car is towed away following an accident, our Emergency Taxi Cover allows customers to claim back up to £50 in fares so they can continue their journey.*
  • Our customers can reap the rewards of careful driving and earn up to 75% No Claims Discount and can usually protect it for an additional premium.
  •  Research showed our customers drive in Europe, so we include up to 90 days per year of cover in Europe plus a European breakdown option.

The motor insurance market changes constantly and customers, including ours, will move to save a few pounds, creating a highly fluid market place. We go to great lengths to ensure our product is competitively priced, particularly for our target ‘heartland’ customers, including regular price benchmarking against similar quality products offered by competitors.

We consistently rank either 3rd or 4th position out of 8 comparable product offerings (including some lesser known brands), even when two competitors are known to be pricing business at a loss. Our average premium reflects our competitiveness – at £309 including add-ons (Legal Cover & Motor Breakdown etc). Our conversion rates are also strong, approximately 17% online.

*Terms, conditions, limitations and exclusions apply.

The ‘heartland’ customer for Car Insurance:

  • Aged between 35-70
  • 50:50 Male & female
  • Safe & careful drivers with high levels of No Claims Discount and reasonably low mileage
  • Drivers of small family cars, such as a Volkswagen Golf or Ford Focus
  • Social grade: ABC1
  • Life stage profile: older families/singles, mature families/singles, elderly family/singles
  • MOSAIC groups: Symbols of Success, Suburban Comfort, Happy Families
  • FSS groups: Mid-life Affluence, Wealthy Retirement, Gilt-Edges Lifestyles, Flourishing Families and Advancing 

Whilst our core focus is on John Lewis Partnership profile customers, we aim for 100% quotability. We work with a specially selected small panel of insurers to ensure that no matter whether you are 17 or 99 or a 2012 plate we can quote for you. This allows us to broaden our strengths and competitiveness across all types of motorist.

Earn a fantastic £36 commission on all valid Car Insurance policies generated online. The John Lewis Insurance affiliate programme has a 30 day cookie period.

John Lewis Comprehensive Car Insurance includes a No Claims Discount of up to 75% for careful drivers and if your car needs repairing following an accident, we’ll provide you with a courtesy car* until it’s back on the road. *Comprehensive Cover only 

Please note that any creative/banners used must be taken from the Affiliate Window account. Should you wish to use bespoke creative, please contact the John Lewis Insurance Affiliates team for approval prior to setting live. Any other creative used is non-compliant.

Important Compliance Requirement:
By signing up to promote the John Lewis Insurance brand within the affiliate channel you are agreeing to keep all John Lewis Insurance related information on your site up to date. You must ensure that any listed prices/discounts/content is updated within 7 days from the date the changes have been communicated to you. Failure to update this information will lead to you being suspended from the programme.  Regular audits are undertaken by both Affiliate Window and John Lewis Insurance to ensure all material meets regulatory standards.

Important Information:
The John Lewis Home, Travel, Car, Pet and Wedding Insurance programs are linked and, as a result, will cross-track effectively. Therefore, if a customer clicks-through on a John Lewis Car Insurance link and takes out a policy on any other John Lewis Insurance program (Travel, Home, Pet and Wedding), the sale will be tracked into each particular program and affiliates will receive commission accordingly.

Cashback may be declined if used in conjunction with a voucher code. John Lewis Car Insurance reserve the right to decline any sales where by a voucher code has been used.

Terms, conditions, exclusions, limitations and eligibility criteria apply. A full copy of the insurance policy wordings and insurance complaints procedure are available on request. John Lewis Insurance is a trading name of John Lewis plc. Registered office: 171 Victoria Street, London SW1E 5NN. Registered in England and Wales 00233462. John Lewis plc is an appointed representative of Ageas Retail Limited. Registered office: Ageas House, Hampshire Corporate Park, Templars Way, Eastleigh, Hampshire, SO53 3YA. Registered in England and Wales 1324965. Ageas Retail Limited is authorised and regulated by the Financial Conduct Authority. FCA registered number: 312468. Ageas Retail Limited is a sister company of Ageas Insurance Limited.