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Terms and Conditions
Do you allow publishers to promote you via PPC?
Are publishers allowed to send traffic directly to your website?
Are publishers allowed to use your brand name in their display URL?
Are publishers allowed to use your brand within their title & description?
Should publishers add your brand name into their negative keyword list? (Thus preventing publishers appearing on brand + generic keyword searches)
Are publishers allowed to display their ads when your brand name or variations of your brand name are entered as search keywords? (e.g. vodafone, voda fone)
Are publishers allowed to display their ads when misspellings of your brand name are entered as search keywords? (e.g. vodofone)
Are publishers allowed to display their ads when your brand name and another word are entered as search keywords? (e.g. Vodafone Mobile)
Do you have a restricted group of publishers who are permitted to bid on brand and/or brand related terms?
For any agreed publisher PPC activity, are publishers allowed to promote you on search engines?
Are there any specific search terms (keywords) where you don't want publisher PPC ads to appear?
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