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About buymyunirider.com
The Stagecoach unirider ticket is a discounted bus pass available to students. The ticket represents excellent savings on the standard cost of bus travel and is valid on a wide range of Stagecoach bus services for a number of different time periods, depending on the location chosen by the user.
A list of all unirider locations and their regional ticket options can be found at buymyunirider.com
uniriders represent excellent savings on local bus travel and can be easily bought online through a secure payment system, with the ticket being delivered directly to the user’s address by post.
Why Promote Unirider?
Stagecoach has been selling unirider bus passes for over 6 years and, in this time, has developed a strong and steadily increasing market base across the UK. Investment is continually put into raising awareness and driving sales through a number of marketing activities including:
• National online campaigns and competitions
• Regional offline and online promotion, with heavy investment in campaigns at a local level
• All campaigns drive traffic through to dedicated site buymyunirider.com - giving detailed information regarding prices, products and networks for each unirider location
• Strong branding and recognisable creatives, with unirider mascot ‘Busta’ recognised as a fun and friendly brand character.
• The unirider and megarider e-shop typically receives over 20,000 unique visitors a month and converts 5.3% of these unique visitors.
• The average basket value for these online sales is £130 , though this price is dependent on the region and the ticket type sold. Our aim is to increase levels of online sales through general marketing and affiliate marketing activity so that a higher proportion of sales are represented into this sales channel.
• Sales figures will vary depending upon the type of ticket sold and the region. Ticket prices can vary from around £20-£60 for a four week ticket. The median price for an annual ticket is £222.
• unirider sales have seen incremental growth year on year due to both online and offline marketing campaigns. Due to the nature of the products on offer seasonal peaks incur higher sales periods and revenues. However, weekly and monthly products ensure a constant flow of sales activity.
The affiliate programme aims to drive unirider sales online, at the same time as raising awareness of the ticket and stimulating market growth.
Only available to students, the unirider targets a select audience who are keen to make savings and who may be actively searching for exclusive student offers.
Therefore, by promoting www.buymyunirider.com on your website you will be providing your users with a link straight through to an easy to use, local travel website targeted directly at students and with considerable consumer value to this target market.